To become the most-admired Digital Life Service Provider in Thailand



To enhance people’s lives through Digital Services.

  • Deliver superior products and services to enrich people’s daily lives and to improve enterprise capabilities and efficiency.
  • Enhance customer intimacy through the best customer experience.
  • Drive intrapreneurship and employees’ professionalism, and promote a positive, lively and agile work culture.
  • Build win-win growth to all stakeholders.

3-Year business direction