AIS announces digital partnership with Xiaomi Offering first-hand experience to discover the AI-based Xiaomi Redmi S2

24 May 2018: AIS partners with Xiaomi to introduce an excellent digital device.

  • AIS announces its collaboration as a digital partner of Xiaomi to offer one of the world's best technologies and enable Thais to experience hi-tech smart devices at very affordable prices. The partnership is being launched with the introduction of the Xiaomi Redmi S2, a smartphone that has been long awaited by Thais.
  • Xiaomi Redmi S2 is the only smartphone in the mid-end category to boast a full range of hi-end technologies, including the AI Beautify 4.0 feature. It is designed to meet customers’ requirements for professional photo shooting as well as satisfy game enthusiasts.
  • Thanks to the network capability of AIS Next G and AIS IoT, this partnership can deliver the greatest experience through the most powerful and highest-speed phone in Southeast Asia. Thai customers can enjoy the Xiaomi Redmi S2 with AIS promotional packages which give excellent value for money.

Mr. Pratthana Leelapanang, AIS's Chief Consumer Business Officer, says: “As a leading digital life service provider, we never cease to deliver digital innovations to meet customer needs and enhance the lives of the Thai people through AIS NEXT G and AIS IoT networks.

“Today, AIS has a great pleasure to enter into a business partnership with Xiaomi, a technology leader in Asia who is successful on the world market with variety of hi-tech devices that respond to the digital lifestyle. AIS introduces this eye-catching new smartphone Xiaomi Redmi S2 as the first and only dealer in Thailand. AIS firmly believes that the phone will meet lifestyle of millennials aged 18-25 years who are looking for a full-feature phone with high spec at a budget price that meets their lifestyle and allows them to take selfies, connect with social media, trawl the internet, and watch TV and movies.

“Meeting the target millennial group is one of our challenges because they are a large population of young generation users who are savvy and individual in their decision making. According to a survey on their behavior in choosing a smartphone, 4 factors influence their decisions when buying a smartphones. The first is Best Brand, which covers the leading, best-known and reliable brands. The second is Best Camera, because the millennials enjoy selfies and posting on social media. Therefore, they need camera with high efficiency, great resolution and modern features. The third is Best Affordable Price, which means offering a good quality phone at an affordable price. Finally, there is a Best Price Plan, meaning that millennials prefer a phone with promotional packages offering excellent value for money. Xiaomi is the brand that meets all these expectations as it delivers hi-end specs and affordable prices. And as AIS has a variety of value packages including phone calls, Internet and entertainment contents, the AIS-Xiaomi partnership can meet all customer needs perfectly".

John Chen, Regional Director Xiaomi for South East Asia, adds: "Xiaomi has great pleasure in teaming up with AIS, which is the leader of the digital network and service providers in Thailand to enable our smartphone market expansion. Xiaomi is committed to introducing innovations at all price ranges enabling everyone to access technology as much as possible. We're confident that Xiaomi will play a role in broadening digital accessibility in Thailand. Thanks to the collaboration with AIS, which provides the biggest network and coverage throughout the country, we're confident that it is time for us to make smartphone technology accessible to everyone.”

Xiaomi Redmi S2 is one of the most awaited hi-tech phones that offers hi-end specifications with full features at affordable prices. The phone comes with an intelligent 16-megapixel front camera, Beautify 4.0 mode and Selfie Flash. It also sports a 12MP and 5MP dual cameras with an AI Portrait Mode enabling professional photo shooting.

Xiaomi Redmi S2 has a 5.9-inch LCD capacitive touchscreen with strong colors and high resolution. The phone is a dual 4G SIM that accepts a Nano SIM and is powered by Qualcom Snapdragon 625 chipset (Octa-core 2.0 GHz), making it the most powerful smartphone used on the 4G network.

Xiaomi Redmi S2 from AIS will be available throughout the country on 8 June 2018. Interested customers will be given the opportunity to try out the phones at the AIS booth in Thailand Mobile Expo 2018 during 24-27 May, 2018.

In addition, customers can register to pre-order the Redmi S2 via the AIS online store from 4 June 2018 at 9.00 am (the pre-order phones will be delivered to customers from 8 June 2018 onwards). Moreover, the first 150 post-paid customers who make the preorders will each get a free Xiaomi AmazfitBip Smartwatch valued at 2,190 baht.

For more information, please visit