mPAY from AIS partners with Rabbit LINE Pay enhancing e-Money platform to drive Thailand towards cashless society

All Rabbit LINE Pay users on myAIS app will get free 1 GB + 10% discount or cashback

Bangkok, Thailand, 5th March 2018 – Advanced mPAY the subsidiary of Advanced Info Service Plc. (AIS) the no. 1 mobile operator together with Rabbit LINE Pay (RLP) a mobile payment platform associated with LINE the no. 1 mobile messenger and Rabbit the no. 1 micropayment announces the business partnership agreement to create Thailand’s cashless society aiming Rabbit LINE Pay to be the no. 1 mobile payment in Thailand within 3 years.

As the first project, the synergy between Rabbit LINE Pay and AIS will be integrated on myAIS app to enable RLP to be an exclusive mobile payment of myAIS app

and migrate mPay users to be Rabbit LINE Pay users including AIS prepaid top-up,

AIS postpaid bill payment, AIS Fibre bill payment, credit cards and utilities

for 200 bill payment services totally. This will enhance mobile payment experiences

for AIS customers via RLP on myAIS app. e-Wallet services will also be available

for RLP users at all AIS channels nationwide; AIS shops, Serenade shops, Telewiz shops, AIS kiosks and mPay stations.

To celebrate the new partnership, RLP and myAIS launch promotions starting from 5th March 2018 – 31st August 2018, for the period of 6 months:

  1. AIS postpaid customers who pay bills or AIS prepaid customers who top up on myAIS app with RLP for 1st time will get free 1 GB data package for 7 days.
  2. AIS prepaid customers who top up on myAIS app with RLP will get10% cashback (maximum 50 Baht per month).
  3. AIS postpaid customers who pay postpaid bills on myAIS app with RLP will get 10% discount (maximum 50 Baht per month).
  4. AIS Fibre customers who pay Fibre bills on myAIS app with RLP will get10% discount (maximum 50 Baht per month).

Somchai Lertsutiwong, Chairman of the Board, Advanced mPAY and Chief Executive Officer, AIS: Our vision is to introduce new and meaningful digital technology to the country, especially on e-Money, to make cashless society a reality. With more than 40 million AIS customers on hand, we believe that the collaboration in RLP through mPAY, which is an expert in mobile payment, will enable customers to access mobile payment experience through LINE. AIS’s strength on network quality and mobile payment with nationwide top-up agents and billers will provide best benefits to AIS and RLP customers which is EVERYONE in Thailand.

Nelson Leung, CEO, BSS Holdings Company Limited and Deputy CEO, VGI Global Media Public Company Limited: Our vision is to be a digital solution

to the Thai consumers, one of the key verticals is payments. Being the no. 1 micro-payment with 8.5 million rabbit cards distributed in Bangkok, we believe the trinity relationship is perfect – LINE's platform is the perfect distribution - as everyone

in Thailand uses LINE. LINE PAY is already in everyone's phone. AIS now completes the picture bringing in 40 million customers. With BTS running through the heart

of Bangkok & Rabbit's retail network, LINE distribution and AIS users, we will be

the no. 1 payment method in Thailand and to enable Thailand towards a cashless society, supporting and driving government’s vision of Thailand 4.0.

Ariya Banomyong, Managing Director, LINE Thailand: Becoming a cashless society can change Thailand. Not only users do not need to carry cash, they always have money with them, but more importantly, in a country where 87% of Thai people do not have a credit card, financial accessibility is lacking, and is a pain point, mobile payment, Rabbit LINE Pay, can solve. Changing consumer behavior from cash to cashless is not easy: the partnership between AIS, the #1 telco, Rabbit, the #1 micro-payment, and LINE, the #1 chat platform, will make this happen.1) providing convenience through multiple channels: MyAIS app, Rabbit LINE Pay, and LINE (AIS Official Account). 2) to pay services useful in their daily lives: hundreds of bill payments, buying online, ordering LINE Man, paying their taxi with LINE Taxi. 3) and launch promotions to offer users incentives to try. Together, AIS, RLP, and LINE will drive a cashless society in Thailand, to bring Thai people into the Thailand 4.0 era, and making Rabbit LINE Pay the no. 1 mobile payment in Thailand.

More information

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