AIS AND NBA PARTNER TO DELIVER LOCALIZED NBA GAMES AND PROGRAMMING ON MOBILE TO FANS IN THAILAND
- AIS to Enhance League’s Local Jr. NBA Program and Introduce Special NBA LEAGUE PASS Packages -
BANGKOK, March 16, 2017 – The National Basketball Association (NBA) and Advanced Info Service (AIS), a digital service provider and the largest mobile operator in Thailand, today announced a new partnership that will bring localized NBA games and programming to AIS’s nearly 41 million mobile subscribers nationwide and integrate AIS into Jr. NBA, the league’s global youth basketball participation program for boys and girls.
As the Official Wireless Services Partner of the NBA in Thailand, AIS will provide fans with access to NBA games in local language through its AIS PLAY app, livestreaming two games per week through the 2016-17 regular season and eight games during the 2017 NBA Playoffs. AIS will stream the 2017 Conference Finals and 2017 NBA Finals on a delayed basis. AIS will also provide fans with access to additional NBA content from the 2016-17 NBA season, including daily and weekly highlights.
As part of the partnership, AIS will enhance the Jr. NBA program in Thailand and help promote basketball participation and an active lifestyle among youth. AIS will also conduct NBA-themed retail promotions to provide its nationwide customers with the chance to win exciting NBA prizes and unique NBA experiences.
“We are excited to partner with AIS to bring enhanced and localized NBA content to our fans in Thailand,” said NBA Asia Managing Director, Scott Levy. “This comprehensive partnership with the largest digital service provider in the country is part of our continued mobile expansion to provide fans with access to our league and players anywhere, anytime.”
“We are pleased to partner with the NBA, a world-renowned organization, as its exclusive wireless partner in Thailand,” said AIS Acting Chief Marketing Officer, Pratthana Leelapanang. “We continue to seek out world-class content to boost AIS’ premium content collection and offer our customers the best entertainment selection available. Now, through the AIS PLAY app, AIS subscribers will get to enjoy NBA content when they want, where they want.”
Additionally, AIS and the NBA will jointly develop new and unique product offerings, including the introduction of NBA LEAGUE PASS day passes. Through NBA LEAGUE PASS, fans can watch NBA games live and on-demand on multiple devices. Subscribers can access multigame viewing, play markers, stats and multiple viewing options including NBA Mobile View, which delivers a closer shot of the action optimized for viewing on the smaller screens of tablets and phones.
Fans can access NBA content via the AIS PLAY application. Visit www.jrnba.asia/thailand and follow www.facebook.com/jrnbathailand to learn more about the Jr. NBA program in Thailand. For all things NBA, visit www.nba.com, follow the NBA on Facebook and Twitter and “Friend” the NBA’s official account on LINE by adding @nba_global.