AIS 4G ADVANCED officially launches a full-scale 4G Service Campaign, stressing its leadership as the fastest 4G ever introduced to all Thais, bringing to them the whole new world of experience through first-ever LTE Advanced technology

26 January 2016: AWN a subsidiary of AIS Group announces the official launching of 4G services from today onwards with a service area starting from 42 provinces in every region nationwide. This comes with offering of full-speed packages and a wide range of 4G service centers, reemphasizing the company's firm commitment to support growth of Digital Economy.

Advance Wireless Network Co., Ltd. or AWN a subsidiary of AIS Group announces the official launching of 4G services under the name "AIS 4G ADVANCED" with the application of LTE ADVANCED technology for the first time in Thailand with service coverage for over 42 provinces in every region nationwide. Having been awarded the license in November 2015, the company has been conducting early trials since December 2015; known as the quickest licensee to have launched 4G full services. The company target to have full coverage in every province by May 2016 altogether with the launching of ‘AIS Play', the largest and most complete entertainment centers. AIS Play comes the new dimension of service offering to customers allowing them to enjoy full-speed 4G services with forefront distinctions to other ordinary 4G service as follows:

  • Fastest Speed with LTE-Advanced technology on 1800 MHz and 2100 MHz.
  • Ultimately Powerful with god-like ability to handle all types of usage through total of more than 7,000 sites. These sites are powered by state-of-the-art optical fiber network over 150,000 km long with coverage in both indoor and outdoor.
  • Most exciting with new experiences through VDO content along with Cloud as well as other distinguished services responding to all demands in both personal and work aspects.

Mr. Somchai Lertsutiwong, Chief Executive Officer of Advance Info Services PLC, or AIS says, "After we have been awarded 1800 MHz license from the NBTC on 25 November 2015, we went full throttle in accelerating our network expansion along with the development of the fastest services in every aspect through 14.520 billion baht of prepared budget. Then we started inviting certain customers to get the first touches on their 4G experience in December 2015. So, today we are the first and only service provider to offer service in both 1800 MHz and 2100 MHz from the NBTC Auction. The 4G services will be launched under the name, "AIS 4G ADVANCED 4G, the fastest 4G ever" to rapidly generate benefits for Thais and the nation in line with the intentions we already declared in alignment with NBTC and the Government. "AIS 4G ADVANCED, the fastest 4G ever" will be launched starting from today with 42 provinces in every region nationwide, and aim to have full coverage by May 2016."

"In line with our goal to become a Digital Life Service Provider with a firm commitment to offer premium digital life services that enhance the lives of Thai people, we have made preparations to handle the arrival of full-scale 4G services. Therefore, from the very first second we received our 1800 MHz license, over 12,000 lives of AIS employees have been working extremely hard with no time wasted because we are well aware of our duty to rapidly bring about the 4G technology you can really count on. In every aspect of quality, including network design by professional engineers, the readiness of every 4G customer service point, digital services and content; we have prepared devices to meet your needs and instill confidence in AIS 4G ADVANCED. We are ready to put in place a full-scale telecom foundation that supports and upgrades every aspect of national growth in terms of the overall economy from ongoing investments, offering new opportunities to entrepreneurs at every level from Start-Ups to public and private organizations, including social enterprises. All this is aimed to ensure Thailand's sustainability."

Mr.Pratthana Leelapanang, Executive Vice President - Marketing of AIS, says, "Today is the first time we have just begun to offer a new dimension in service packages - offering the Full 4G Speed Package with a wide variety of other packages for you to choose from such as "heavy internet use"; "content fun"; "multiple internet devices" and "family internet fee sharing". Every type of service has a commensurate rate based on NBTC specifications."

"And the fact that 4G services represent a complete make-over for VDO content service provision, we are taking this opportunity to launch the largest full-scale entertainment application center under the name, "AIS Play" that comes with 100 TV channels for live and recorded viewing, movies from a number of famous Thai and foreign producers, series from Hollywood, sports, cartoons and karaoke, etc. We are ready to offer all of these to our customers who subscribe 4G packages, and thus they will be able to enjoy watching greatest movies from AIS Play - embedded with 100 GB of AIS Cloud for FREE for the entire year"

In addition, to celebrate the launching of AIS 4G ADVANCED, AIS is hosting "AIS 4G New World New Experience" - a mega 4G Fair event on 26 January so Thai people can have opportunities to experience real 4G LTE and realize the benefits our country will be gaining from many aspects such as the SMEs with Online businesses, Start-ups, and content service providers. This also includes a new visualization at new technology from innovations in the digital world such as the Internet Of Things, Wearable Devices, Fast 4G Digital Economy and Cashless Society. Also included is the introduction of another new innovation from the world of entertainment monitors with Samsung Galaxy View from AIS in the form of giant 18.4-inch Full HD tablets for one more fun-filled entertainment experience also brought to you by AIS 4G ADVANCED.

Mr. Somchai added in closing, "We, as a service provider who has continuously brought the finest technology and the best services to Thai people for the past 25 years, we hope Thai people will believe that our AIS 4G ADVANCED is to serve as an instrument in supporting Thai people and strengthening the growth of Thailand's digital economy."

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