AIS Expands into the Thai Streaming Market in Partnership with Warner Bros. Discovery to Launch Max in Thailand, Offering Exclusive and Cost-Effective Streaming for Home and Mobile Users.
AIS is advancing its mission to deliver superior digital experiences through top-tier content. Most recently, the company is set to welcome Max, a global streaming platform from Warner Bros. Discovery, to Thailand on November 19. This initiative targets Thai content enthusiasts, offering them a seamless viewing experience. With Max, AIS aims to enhance entertainment at home by offering high-quality sound via the SMART SOUNDBAR powered by AIS 3BB Fibre3, and offers exclusive Max packages for AIS customers, both mobile and home internet users. Customers will be able to enjoy top-tier entertainment content, including blockbuster movies, popular series, and the most diverse selection of quality content, fulfilling every lifestyle across all generations.
Rungtip Jarusiripipat, Head of AIS PLAY, said, “As a digital service provider, we are committed to developing digital infrastructure to provide digital experiences and support the country’s digital economy. Currently, AIS 3BB Fibre3’s network covers over 13 million households, with more than 4.9 million customers. AIS 5G network now covers over 95% of the population, with over 46.3 million customers, including 11 million 5G users. All of these customers enjoy a variety of content. Therefore, we have focused on curating quality content from both local and global partners through AIS PLAY as a streaming platform, ensuring an excellent viewing experience from start to finish on a high-quality network, whether it’s home internet or mobile.”
Similarly, AIS 3BB Fibre3 is dedicated to elevating the industry and providing maximum value for our customers through MORE CONNECTIVITY, MORE OPPORTUNITY, and MORE HAPPINESS. We continue to collaborate with global partners, such as Warner Bros. Discovery, to enhance our mission. This partnership continues our successful track record of delivering quality content to customers, especially to our 3BB and AIS Fibre customers who enjoy this content on the big screen. Not only does this offer a more immersive experience, but the variety of content caters to all generations in the household. Customers can choose between linear broadcasting or on-demand viewing,”
“Additionally, to enhance the home entertainment experience, we are introducing the Smart Sound Bar powered by AIS 3BB Fibre3—this is a first in Thailand. It offers a complete all-in-one entertainment solution with Android TV, Dolby Vision picture quality, and 360-degree Dolby Atmos sound. It also supports karaoke functions so customers can freely sing their favorite songs. Customers will enjoy top-quality global content, including movies, series, sports, and variety shows, all packaged at an unbeatable value, ensuring that every sound in your home has more meaning.”
Jason Monteiro, APAC Streaming Lead, Warner Bros. Discovery said, "We are excited to expand our collaboration with AIS to bring Max to Thai customers. Bringing together iconic brands, exclusive stories, blockbuster movies, real life entertainment and kids favourites, Max has something for the whole family.”
To welcome Max to AIS, customers with packages such as AIS 3BB Fibre3, 3BB GIGATV and AIS 5G who already have the HBO GO package will automatically receive the Max Standard package starting November 19, 2024. Special packages for AIS customers will begin at just 99 THB per month:
Mobile Package (special price only at AIS) 99 THB/month or 890 THB/year
- Stream on 1 device
- HD video quality
- Available on mobile phones and tablets only
- Download up to 15 titles for offline viewing
Standard Package 199 THB/month or 1,390 THB/year
- Stream on 2 devices simultaneously
- Full HD video quality
- Available on a variety of devices, including TVs
- Download up to 30 titles for offline viewing
- Access 5 premium HBO channels on AIS PLAY: HBO, HBO Signature, HBO HITS, HBO Family, Cinemax
Ultimate Package 299 THB/month or 2,090 THB/year
- Stream on 4 devices simultaneously
- 4K UHD video quality with Dolby Atmos (as available)
- Available on a variety of devices, including TVs
- Download up to 100 titles for offline viewing (limits apply)
- Access 5 premium HBO channels on AIS PLAY: HBO, HBO Signature, HBO HITS, HBO Family, Cinemax
Customers can look forward to the enhanced Max entertainment experience with new features such as:
- Up to 5 customizable user profiles with character avatars
- Personalized content recommendations
- Enhanced search functionality
- Kids streaming experience can be customized with personalized profiles curated with age-appropriate content.
- Fans can save their favorite content for later in My List or pick up where they left off with Continue Watching.
Rungtip concluded, “Our collaboration with Warner Bros. Discovery to bring Max to Thailand is a significant step in enhancing the digital experience for our customers. With the power of our broadband internet, both fixed and mobile, we are reinforcing AIS’s position as the largest entertainment hub in Thailand, providing top-tier content that meets the diverse needs of all users. This partnership will also contribute to the continued growth of streaming services in Thailand.”
